Showing posts with label engrish. Show all posts
Showing posts with label engrish. Show all posts

Friday, April 27, 2007

English texts in Japan

In Japan, it's really popular to put some short english text on products, outside stores and as slogans for companies etc.
Sometimes, the texts makes no sense at all because the english is too bad to be understood. Sometimes the language itself is understandable and in some occassions it's even pretty much perfect.
However, even if the grammar is good, the context those small english texts are placed in often doesn't make too much sense. It's like their just put there because it's cute or cool to have some english text on the product.

As a foreigner who consider myself to have quite decent knowledge of the english language, this is quite amusing.
Not in the sense that I make fun of the japanese inability to write english correctly (uhm okay well a little bit to be honest), because I actually think this is quite cute and I appreciate it. I don't want the japanese companies to change and start using the english language in a more professional (and boring) way. It's part of the Japanese culture and I enjoy it.

By now, unless you've already visited Japan or read my previous post about the Scandinavian bread store, you're probably quite confused and wonder what the hell I am babbling about, so I'll just give you a few examples.

My frying pan:


"One petal was found.
Some petals gather and it becomes a flower.
They gather and support each other and make a living.
We have to value "GIVE AND TAKE".

Sure, I get the message, and it's a nice thought you know. One may just wonder what it does on the bottom side of my frying pan?


A bag of candy I got at a birthday party:



Like with the frying pan, quite an amusing, cute little text, isn't it?


Mints I bought at the supermarket:


Dry Hard (with a vengeance?) Mints.
Actually contains caffeine also it says.

Ash trays from a bar I visited:



"Have a good time" "Can you make smoke rings?"
Actually this is just cute in that special japanese way.

Monday, April 2, 2007

The spirit of Tomte


One thing that can always entertain you as a foreigner in Japan ­­are the hilarious english texts you'll run into every now and then.
Me and my swedish friend ­found a chain of bread and bakery stores here in Sapporo that market themselves by selling Scandinavian bread.

It's just a surprising fact for me, being a Scandinavian, that we eat buns similar to donuts with ginger and some kind of white cream cheese on top, and the inside filled with squid and some kind of vanilla cream.


Ehm well, actually I have never ever seen such bread in Sweden, and I hardly believe it can be found in the other Scandinavian countries either.
All the bread in those stores were sweet, white bread, sometimes with chocolate on it, sometimes just with other strange stuff.
However, the funny way they market themselves and the absolutely hilarious texts on their plastic bags just makes me want to visit them again and again!

The text on their plastic bags reads:


"Scandiavian natural roman - best bread message. Our little friend "TOMTE" use magical secret power for delicious BREAD that. Well enjoy in next morning. Children who living in NORTHERN EUROPE tell us secret that just baken BREAD. Yes... TOMTE's secret.
HOKUO as. BREAD country SAPPORO is very similar with TOMTE's land."

And the second one I found:""We are tomte." The Scandinavian region of northern Europe is the fabled home of gnomes called Tomte. Tomte love children. At night, when everyone is sound asleep. Tomte go about casting magical spells to ensure the next morning's freshly baked bread will be especially delicious for the children. Cherishing the spirit of the Tomte, we at "Hokuo" take a highly skilled and gentle natured approach to bread making."